While presenting CazéTV’s official World Cup coverage, Fernanda Gentil was also building an audience of her own, walking the streets of New York with a backpack on her shoulders. Here is how she transformed the behind-the-scenes experience of covering the tournament into a live, mobile format shaped by the audience....
From Brazil: TV Record Affiliate Streams Traditional Festival with TVU Cloud
From smartphones to backpack transmitters, a TV Record affiliate in Brazil showcased the versatility of TVU Networks’ cloud production during the live coverage of Semana Farroupilha, a major cultural festival in Southern Brazil.
View Related ProductsRecord Guaíba, a Record TV affiliate in Southern Brazil, broadcasted live coverage of Farroupilha Week—a traditional cultural festival in Porto Alegre—across the weekends of September. In addition to its daily use of TVU One transmitters, the station adopted a remote production workflow for the event using TVU Networks’ cloud-based solutions: TVU Producer and TVU Partyline.
This cloud-based environment enables the integration of multiple video and audio sources—from smartphones with stabilizers to professional SDI cameras connected through TVU One backpack transmitters—all operated remotely by the Record TV affiliate team in Brazil. The result is live coverage that is flexible, agile, and professional-quality, produced entirely in the cloud.
Mobile Devices as Video Sources
With the integration of TVU Anywhere, mobile devices can be turned into professional video sources. Production teams can remotely select and control which smartphone camera to use (front, rear, or even both side-by-side), while also managing zoom and PTZ functions. This flexibility is further enhanced by TVU Anywhere’s compatibility with DJI gimbals, ensuring stable, high-quality video capture.
Interviews and Communication
TVU Partyline enables continuous communication between field crews and the studio, bringing talents, reporters, and camera operators together in the same virtual environment. The TV Director manages a virtual waiting room for guests and controls when each source goes live in TVU Producer, ensuring smooth coordination and seamless workflows.
Integrated Cloud Production
By combining TVU Producer, TVU Partyline, and TVU Anywhere, broadcasters gain a fully integrated cloud production ecosystem. Together, these solutions provide a complete workflow that unites coordination, monitoring, communication, and real-time video contribution.
Results
The audience could follow the live coverage either during Record Guaíba’s programming or through the Record Plus app, available on digital stores.
With this initiative, Record Guaíba reaffirmed its commitment to uniting tradition and technology. At the same time, TVU Networks demonstrated the versatility of its cloud platform in transforming live productions into more efficient, innovative experiences.
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