How TVU Networks Powers the Convergence of Broadcast and Creator Media at the Biggest Live Sporting Event on Earth — From the Stands in New York to Fans Across Korea...
World Cup Anchor by Day, IRL Streamer by Night: Inside Fernanda Gentil’s New Live Format
While presenting CazéTV’s official World Cup coverage, Fernanda Gentil was also building an audience of her own, walking the streets of New York with a backpack on her shoulders. Here is how she transformed the behind-the-scenes experience of covering the tournament into a live, mobile format shaped by the audience.
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During the 2026 World Cup, whenever her schedule with CazéTV’s official coverage allowed, Fernanda Gentil would leave the studio and go live again—this time on her own YouTube channel. Wearing a TVU backpack and guided by messages from the chat, she walked through the streets of New York, offering viewers a spontaneous and interactive look at real life.
The coverage became a new chapter of “Livezinha,” the livestream Gentil already hosts twice a week from her studio. During the World Cup, the format evolved into a live, traveling experience through the streets of New York.
There was no script, complete freedom and no traditional broadcast infrastructure. It was simply Gentil, a TVU backpack equipped with bonded connectivity and an audience following her through bars packed with fans, streets filled with celebrations after the final whistle and locations selected in real time by the viewers themselves.
On YouTube, where she has more than 300,000 subscribers, Fernanda Gentil began sharing IRL livestreams and content about her routine during the World Cup. She expanded the reach of each broadcast through clips, Shorts and videos published later on her channel.
The Thinking Behind the Project
Gentil recognized how audiences were increasingly consuming content: live, on mobile devices, unfiltered and through direct conversations with the person on the other side of the screen. Rather than waiting for someone to offer her a new format, she decided to explore that space independently, without stepping away from the television career that had established her as a journalist.
She identified an interest within her own community and began testing the format before receiving any formal guidance or encouragement to do so. Her followers and the results achieved by the livestreams helped confirm that there was an audience willing to follow her beyond traditional coverage.
How She Did It
The format brings together some of the characteristics that currently attract the largest audiences: mobility, spontaneity, interaction and real-time participation.
Gentil was not recording a static report in front of a tripod. She was walking live through unpredictable environments, surrounded by people and supporters from different countries. Rather than simply speaking to the audience, she spoke with them, read their messages, responded to comments and followed suggestions submitted through the chat.
That was how, for example, she ended up entering a bar packed with Cape Verde supporters to watch the national team play against Spain.
Live, mobile, personal and interactive at the same time, the format reflects the type of content that has been attracting large audiences across different platforms. Gentil, however, added something few creators possess: the experience, reporting skills and editorial perspective of a working journalist.
The technology behind the production was a TVU One IRL backpack, equipment also used by creators such as IShowSpeed and Kai Cenat for live broadcasts produced while on the move.
The solution combines multiple internet connections into a single transmission signal, allowing one person to stream professional-quality video from busy streets and large crowds without a production truck, technical crew or fixed camera.
The connection remained stable as Gentil moved through crowded areas of New York, allowing her to focus on the people, the stories and her interaction with the audience rather than the quality of the signal.
“IRL is literally that: in real life. It is a format I am passionate about because it does not depend on a major production or a huge infrastructure. Quite the opposite—it was designed to be mobile. I can be inside a bar one moment, walk out onto the street the next and remain live throughout it all. The main advantage is that I can do this with a great deal of stability and peace of mind, so I only have to focus on telling the story and talking to the people watching. And the livestream does not end when the broadcast is over. It continues to generate clips, Shorts and content for my social media channels. It is a format that feeds itself and remains alive long after the live broadcast has ended.”
In practice, the technology allowed Gentil to produce highly mobile coverage without sacrificing transmission stability, transforming each livestream into an ongoing source of content for YouTube and other social platforms.
A Door That Continues to Open
For decades, live coverage outside the studio was associated with production trucks, large crews, transmission links and complex infrastructure. That equipment has been becoming more compact for years and can now fit on the back of a single reporter.
TVU Go, TVU Networks’ IRL streaming application for iOS and Android, lowers that barrier even further. With plans starting at US$29 per month, the app brings bonded connectivity and professional broadcast stability to a standard smartphone, using the same ISX protocol found in the company’s professional equipment.
The central point, however, is not the price.
It is the fact that the distance between a journalist and their own audience has never been smaller. Technology now allows professionals to tell stories live, directly from where they are happening, without depending on large production infrastructures.
What remains essential is the willingness to walk out the door and begin.
And that is exactly what Fernanda Gentil did.
