Ole Broadcasting Advances Strategic Transition from Satellite to IP with TVU MediaHub

Cupertino, CA – April, 2026 – Ole Broadcasting, an international media group and pioneer in the pay TV and digital media industry in Latin America, has implemented an IP-based distribution model powered by TVU MediaHub, TVU Networks’ cloud-based management, processing, and distribution platform. The shift gives the company greater operational efficiency and commercial flexibility, both critical to sustaining the linear broadcast model.

The initiative centralized signal ingest, transcoding, and distribution within a unified cloud environment, connecting multiple operators in the region under a more flexible, scalable, and efficient framework.

“This project was born with a very clear objective: to find a cost-effective alternative to satellite for a specific number of operators. We evaluated different options and ultimately adopted TVU MediaHub for its efficiency and for the trust built over the years with TVU,” said Ricardo Antillano, Head of Operations at Ole Broadcasting.

IVC: Collaborative Management and Distribution to 24 MSOs

The first deployment was carried out for the Colombia–Panama feed of IVC Networks, a Miami-based Latin American entertainment channel, distributing the signal to 24 MSOs across Colombia and Panama.

In this case, the project was managed in collaboration with VC Medios, the technical partner responsible for the daily operational workflow. The architecture included redundant contribution to the cloud via TVU Server Grid Encoding (MAIN and BACKUP), centralized processing in TVU MediaHub, and IP distribution to operators.

The platform enabled access level segmentation, while maintaining centralized control by Ole Broadcasting to operate within a secure, group-structured environment.

One of the main learnings was technical standardization. Initially, different operators requested specific bitrate and audio configurations, generating multiple delivery profiles. The solution was to align IP parameters with the same specifications used in satellite distribution.

“Delivering multiple configurations increases costs and operational complexity. We decided to unify specifications under the same standards we use for satellite. That simplified management and ensured consistency in delivery,” Antillano explained.

1BN: Sports Distribution to 3 MSOs

The IP-based model was next applied to 1BN (1 Baseball Network), a Latin America-focused baseball channel. Building on the IVC project, the architecture featured redundant contribution to TVU MediaHub, centralized cloud processing, and distribution to 3 MSOs via SRT — proving the model’s ability to handle the continuity demands of live sports.

“Today, the discussion is no longer about quality. IP can deliver the same quality, or even superior quality, to satellite. The real conversation is how to optimize operations, cost structure, and maintain robustness at the endpoint,” said Juan Enrique Rodríguez Marcano, CTO/President of Ole Broadcasting.

The transition to IP reflects broader market pressures. The growth of streaming, mobile consumption, and audience fragmentation has made the linear business more competitive than ever.

IP distribution also enables commercial capabilities that satellite cannot offer, including dynamic ad insertion and content regionalization. “When you migrate to IP, you’re not just changing the way the signal is transported. You gain flexibility to monetize,” added Juan.

To support large-scale adoption, TVU Networks offers its ISX protocol, which eliminates the need for fixed IP addresses and simplifies firewall interoperability. “With technologies like ISX, we can reduce technical friction and pave the way for broader migration across the region,” said Rafael Castillo, VP of TVU Networks.

The experience of Ole Broadcasting demonstrates that the transition from satellite to IP-based models is no longer a technological hypothesis, but a viable structural evolution validated in real-world operations.

Through standardized architectures, contribution redundancy, and centralized cloud management, TVU MediaHub positions itself as a strategic platform for operators and programmers moving from satellite to IP. Rather than a disruptive replacement, this shift represents a structured evolution that preserves broadcast quality and operational stability, while strengthening the long-term economic sustainability of the model.