Red Bull Media House once again joined forces with TVU Networks for the 2025 Wings for Life World Run, delivering a global live production across 170 countries. With TVU Search, editors could instantly find athletes and branded moments using facial, logo, and starting number recognition—showcasing the power of AI, smartphones, and the cloud in live sports broadcasting....
Emaar and TVU Networks Enhance Global Reach for Burj Khalifa’s New Year’s Eve Spectacle with Innovative IP Distribution
Emaar partnered with TVU Networks to redefine the global reach of its iconic New Year’s Eve celebration at Burj Khalifa. This case study highlights how TVU’s innovative IP-based distribution solutions ensured seamless, high-quality live coverage of the breathtaking spectacle, setting a new standard for broadcast excellence in live event production.
View Related ProductsEmaar, one of the most admired and valuable real estate development companies in the world and the visionary developer behind the world’s tallest building, partnered with TVU Networks to complement their iconic New Year’s Eve celebration at Burj Khalifa with an innovative IP-based distribution solution. Renowned for its iconic scale and creativity, this globally celebrated event captivated millions of viewers in 2025, leveraging TVU’s advanced technology to enhance Emaar’s distribution strategy.
The implementation leveraged TVU’s cloud broadcast ecosystem, creating a seamless workflow from capture to global distribution. At the heart of the operation, TVU Producer managed multiple live feeds transmitted via TVU RPS One 5G field units, enabling multi-camera cloud production with sub-second latency and perfect frame accuracy. This advanced setup ensured flawless live coverage of the breathtaking nine-minute show. The feed was distributed through two primary channels: TVU Grid, a professional IP video distribution network connecting thousands of media organizations globally, delivering high-quality, low-latency content to multiple locations simultaneously; and TVU Search, an AI-powered cloud platform that provides instant access, clipping, downloading, and distribution rights to the live feed from any laptop, regardless of output format.
Supporting the entire process, TVU MediaHub acted as a universal cloud-based routing solution, managing the signal flow between diverse video format inputs and outputs. Emad Qawasmi, Managing Director – Middle East & North Africa Region at TVU Networks, remarked: “This integrated approach ensured the nine-minute spectacle, featuring fireworks, laser displays, and Dubai Fountain performances, was distributed in HD quality with ultra-low latency to complement existing distribution channels. This collaboration demonstrates how innovation in IP-based distribution continues to enhance live event capabilities.”
The technological implementation opens new possibilities for live content distribution. This solution sets a new standard for world-class event delivery, combining seamless access to broadcast technology with superior quality transmission. The success caps off an extraordinary year for TVU Networks, which played a central role in broadcasting 2024’s biggest live events—from the Games in Paris to elections and global sporting competitions. Now, ending the year with a ‘bang’, both literally and figuratively,at Burj Khalifa, TVU has showcased how cloud and AI-powered solutions continue to transform the industry, leading the way in delivering innovative and expansive broadcast solutions in 2025.
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