From smartphones to backpack transmitters, a TV Record affiliate in Brazil showcased the versatility of TVU Networks’ cloud production during the live coverage of Semana Farroupilha, a major cultural festival in Southern Brazil....
TVU Networks Bring AI to the Track for the Largest Running Event in the World: The 2025 Wings for Life World Run
Red Bull Media House once again joined forces with TVU Networks for the 2025 Wings for Life World Run, delivering a global live production across 170 countries. With TVU Search, editors could instantly find athletes and branded moments using facial, logo, and starting number recognition—showcasing the power of AI, smartphones, and the cloud in live sports broadcasting.
View Related ProductsMunich, June 10, 2025 – How do you capture a race that spans 170 countries, 310,719 runners, and every possible time zone? For the Red Bull Media House, the answer in 2025 was: with the cloud, smartphones, and a powerful dose of AI.
Partnering once again with TVU Networks, the Red Bull Media House brought a bold, tech-forward approach to this year’s Wings for Life World Run. At the heart of it all was a smarter, AI-driven workflow that made it easier than ever to search, select, and share standout race moments and athletes from across the globe.
Similar to last year, the event was covered in three parts: 7 Flagship Runs, transmitting their Program and selected ISO feeds via TVU RPS One, 23 App Run Events equipped with cameras and TVU RPS One units featuring 6 built-in 5G modems, and 30 App Run Events using the TVU Anywhere app on smartphones, that enabled advanced real-time production and recording workflows.
Behind the scenes, all video feeds were sent to a central control room in Munich, where editors and journalists used TVU Partyline’s cloud multiviewer to follow the action in real time. They could easily monitor all incoming live feeds, identifying and switching between the most engaging moments worldwide.
One of the most memorable moments of the race? The 2025 winner was captured using just a smartphone running the TVU Anywhere app—fully remote-controlled via TVU Partyline. Through the Remote Setup interface, the production team could adjust zoom, speaker volume, white balance, color temperature, tint, focus, exposure, and even lock the app to prevent local changes—all in real time. This setup allowed for precise control from a distance, highlighting the growing role of mobile contribution and the strength of TVU’s flexible, cloud-based live production infrastructure.
But this year’s game-changer? AI in the edit room.
For the first time, the Red Bull Media House used TVU Search to combine facial, starting number, and logo recognition into a single interface. This allowed producers to instantly find specific athletes, public figures, or branded moments across hours of live content—no scrubbing or guesswork required.
“With the new Appearance Board in TVU Search, The Red Bull Media House can track the presence of their key athletes and partners across all feeds with just a click,” explains Johannes Heckmann, Solutions Architect at TVU Networks. “It’s a huge time-saver and gives them real control over how stories are told.”
Red Bull Media House’s continued trust in TVU Networks highlights the platform’s ability to scale for complex, global productions—while quickly adapting to any workflow and continuously evolving with new features to meet the fast-changing demands of live content creation.
The next Wings for Life World Run takes place on May 10, 2026. Learn more at wingsforlifeworldrun.com.
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