Linear TV vs OTT: How FAST Channels Bridge the Gap Between Them
The way audiences watch video is changing rapidly. For decades, linear TV dominated viewing habits with fixed schedules and broadcast programming. Today, OTT (Over-the-Top) streaming services have shifted control to the viewer, offering on-demand content delivered entirely over the internet. Sitting between these two models are FAST channels — a fast-growing format that blends the structure of traditional TV with the accessibility of streaming.
This guide breaks down linear TV vs OTT, how each works, and how FAST channels are emerging as the bridge between them.
What Is Linear TV?
Linear TV refers to traditional broadcast and cable television, where programming follows a set schedule. Viewers tune in at a specific time to watch what’s currently airing on the channel — whether it’s news, sports, or primetime entertainment.
Characteristics of linear channels include:
- Fixed programming schedule
- Real-time broadcasts ( live news, sports, events)
- Distribution over cable, satellite, or terrestrial signals
Because linear TV follows a fixed programming schedule, viewers watch content in real time as it airs, making it a structured and predictable format for delivering news, sports, and entertainment.
What Is OTT TV?
OTT (Over-the-Top) TV delivers video content through the internet rather than through cable or satellite providers. Users can watch on smart TVs, mobile apps, browsers, and streaming devices.
Common OTT platforms include:
- Netflix
- Hulu
- Amazon Prime Video
- TVU Channel+
- Disney+
- YouTube
OTT gives viewers the freedom to watch anytime, on any device, which is why it has become the leading format for digital-first audiences. Its flexibility, accessibility, and device compatibility have reshaped how people expect to consume video today.
How OTT Platforms Work
OTT platforms deliver video entirely over the internet using cloud-hosted servers. Because everything is streamed over IP, viewers can watch through smart TVs, mobile apps, web browsers, or streaming devices—without relying on cable or satellite providers.
OTT services typically operate under three main monetization models:
- SVOD (Subscription Video on Demand) – Netflix, Hulu
Viewers pay a recurring subscription fee for unlimited access to a content library. This model focuses on long-term retention and premium, ad-free experiences. - AVOD (Ad-Supported Video on Demand) – Tubi, Crackle
Content is free to watch, and revenue comes from ads served during playback. This model offers low-friction access and reaches larger, cost-sensitive audiences. - TVOD (Transactional Video on Demand) – iTunes, Amazon Rentals
Users pay per movie or episode—similar to digital rentals or purchases. This model works best for new releases, special events, or premium titles.
Across all three models, OTT platforms allow viewers to start, pause, rewind, or binge content whenever they choose, making it one of the most flexible and user-driven viewing experiences available today.
Linear TV vs OTT: Key Differences
Below is a simplified comparison of linear TV vs OTT to help clarify how each platform functions.
What These Differences Mean for Broadcasters
For broadcasters, the contrast between linear TV and OTT represents a shift from schedule-driven distribution to viewer-driven consumption. Linear TV offers predictable programming and stable ad slots, while OTT gives broadcasters more flexibility, expanded reach, and the ability to deliver content on mobile devices, smart TVs, and global platforms without relying on cable providers. This shift allows broadcasters to diversify revenue models, repurpose content across multiple delivery channels, and reach audiences who increasingly expect on-demand access and digital-first viewing experiences.
To bridge these two models, a new format has emerged—one that blends linear TV’s structure with OTT’s convenience: FAST channels.
What Is a FAST Channel?
A FAST channel (Free Ad-Supported Streaming TV) is a digital streaming channel that runs on a fixed schedule — just like linear TV — but is delivered via OTT platforms. Viewers watch for free, and revenue comes entirely from ads.
FAST channels combine:
- The familiar, always-on structure of linear TV
- The internet-based delivery of OTT streaming
- AVOD monetization for revenue generation
Popular FAST streaming services include Pluto TV, Samsung TV Plus, and The Roku Channel.
How FAST Channels Work
FAST channels operate like digital versions of traditional linear TV networks. Instead of offering on-demand content libraries, they deliver a continuous, scheduled stream of programming over the internet.
How FAST channels function:
- Scheduled programming: Content is organized into a preset playlist or 24/7 schedule, similar to a linear TV channel.
- Server-Side Ad Insertion (SSAI): Ads are dynamically inserted into the stream, allowing broadcasters to monetize through targeted or programmatic advertising.
- OTT-based delivery: FAST channels are distributed through OTT streaming services available on smart TVs, mobile apps, and connected TV devices such as Roku, Amazon Fire TV, and Samsung TVs.
FAST channels are growing quickly because they combine the familiarity of linear television with the accessibility of OTT streaming. They require no subscription, open instantly on most connected devices, and give broadcasters a low-barrier way to reach digital audiences while generating ad-supported revenue around existing or archived content.
How FAST Channels Bridge Linear TV and OTT
FAST channels bridge the gap between linear TV and OTT by combining OTT’s flexible, internet-based delivery with the always-on, scheduled programming format of traditional linear channels.
Why FAST Channels Bridge the Gap between Linear TV and OTT
- They maintain the linear viewing format (fixed schedule):
FAST channels still follow a traditional, curated schedule — offering the lean-back experience of linear TV that many viewers prefer. - They use OTT technology for delivery instead of cable/satellite:
FAST channels are streamed entirely over IP networks. This means broadcasters can distribute linear channels across apps, smart TVs, mobile devices, and CTV platforms without needing traditional broadcast infrastructure. - They offer the accessibility of free streaming:
Unlike subscription OTT platforms, FAST channels are free to watch. Viewers simply open a FAST app and start watching — no paywall, login, or cable package required. - They monetize using digital ad insertion (SSAI):
Ad breaks are dynamically inserted using OTT ad technology, enabling more precise targeting, higher fill rates, and better monetization than traditional linear ads. - They enable broadcasters to launch new channels quickly:
Because FAST runs on cloud infrastructure, broadcasters can spin up themed channels — sports, news, lifestyle, kids, niche content — without building distribution networks or signing cable carriage deals. - They maximize the value of existing content libraries:
Studios, networks, and sports organizations can repurpose archived content, highlights, and evergreen programming into 24/7 channels with minimal cost.
FAST channels essentially modernize linear TV by combining its always-on format with OTT’s flexible, scalable, and globally accessible delivery model. This gives broadcasters a powerful way to reach cord-cutters, grow new audiences, and create additional revenue streams — all without abandoning the linear viewing experience.
How to Launch a FAST Channel
Launching a FAST or OTT channel has become significantly easier with modern cloud-based playout and automation tools. Broadcasters no longer need expensive hardware or engineering-heavy workflows — everything can be managed online.
Here’s a simple FAST channel launch workflow:
- Build or license a content library (archived shows, highlights, documentaries, themed programming).
- Choose a cloud playout solution — platforms like TVU Channel allow broadcasters to schedule, manage, and publish 24/7 linear streams without technical expertise.
- Set up ad insertion, analytics, and monetization using SSAI (Server-Side Ad Insertion) and integrated reporting tools.
- Distribute your FAST channel to smart TV services such as Pluto TV, Samsung TV Plus, The Roku Channel, or your own streaming app/website.
For broadcasters who want to enter the FAST market, the right technology makes all the difference. TVU Channel offers a cloud-based playout system designed specifically to help networks launch FAST channels faster, more affordably, and with far less complexity than traditional broadcast tools. It gives teams everything they need to program, monetize, and distribute 24/7 linear streams from a browser.
Why TVU Channel helps broadcasters launch Fast Channels:
TVU Channel makes it dramatically easier for broadcasters to create, schedule, and distribute FAST channels without traditional playout hardware or engineering-heavy workflows. As a fully cloud-based playout solution, it allows teams to build and manage 24/7 linear or FAST channels directly from a web browser—no installation, no servers, and no technical expertise required.
TVU Channel gives broadcasters everything needed to launch and scale FAST channels efficiently, including:
- Automated scheduling and cloud playout for managing 24/7 programming with simple drag-and-drop tools
- Built-in SSAI ad insertion for seamless, monetizable ad delivery
- Direct distribution to major FAST and OTT platforms like Roku, Samsung TV Plus, and Pluto TV
- Full browser-based operation, enabling teams to manage channels from anywhere
By simplifying scheduling, monetization, and delivery, TVU Channel reduces operational effort, cuts costs, and enables broadcasters to launch new channels quickly—whether for archived content, niche programming, sports, news, or branded networks. This makes it one of the most efficient and scalable ways to enter the FAST ecosystem
Key Takeaways on Linear TV, OTT, and FAST Streaming
Linear TV, OTT, and FAST streaming each play a different role in today’s viewing landscape—but FAST channels are increasingly becoming the bridge that connects them. Linear TV offers the familiarity of scheduled programming, OTT brings flexibility and global reach, and FAST channels combine the best of both.
For broadcasters, FAST provides a powerful opportunity to:
- Modernize traditional linear programming for digital audiences
- Expand reach across smart TVs, mobile apps, and streaming platforms
- Create new ad-supported revenue streams
- Launch channels quickly without heavy infrastructure
As viewing habits continue shifting across platforms, FAST channels give broadcasters a scalable way to stay present everywhere—without abandoning the linear experiences many viewers still enjoy.
