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Sichuan Radio and Television Accelerates Digital Transformation with TVU MediaHub Platform
By adopting TVU MediaHub, SRT has dramatically improved production efficiency, slashed costs, and established a new benchmark for digital transformation in broadcasting.
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MOUNTAIN VIEW, CA — May 16 — Sichuan Radio and Television (SRT), a leading broadcaster in Western China, has successfully deployed the TVU MediaHub platform, marking a significant milestone in the digital transformation of media production and live broadcasting.
Today’s audiences demand diverse content across multiple platforms while expecting real-time event coverage—leaving traditional broadcasting models struggling to keep pace. High equipment costs, lengthy deployment cycles, and limited flexibility have become major obstacles for broadcasters worldwide.
SRT turned to TVU MediaHub, a cloud-native signal routing and conversion platform that empowers broadcasters to deliver high-quality, multi-location live coverage with unprecedented efficiency.
- Universal Signal Integration:Processes an industry-leading range of formats including SMPTE 2110, NDI, SRT, SDI, RTMP, Zixi, and more, eliminating traditional routing constraints.
- Hybrid Cloud Architecture:Combines on-premise and cloud resources with automated workflow orchestration, enabling seamless scaling without hardware limitations.
- One-Click Command Interface:Features an intuitive visual UI with drag-and-drop functionality, allowing complex signal routing operations without specialized training.
- Real-Time Redundancy System:Employs continuous fault detection with instant alternative path activation, ensuring uninterrupted broadcasting even during disruptions.
SRT’s cloud production workflow combines TVU MediaHub with TVU One live backpacks, TVU Nano multi-network routers, and the AI-powered TVU Search engine. This solution streamlines the entire production process from video acquisition to multi-platform distribution.
During a recent high-profile national conference, SRT delivered multi-location coverage with just 30% of the manpower and equipment previously required. TVU MediaHub enabled real-time signal distribution to multiple platforms, significantly improving both speed and reach.
For the “Where the Folk Songs Resound: Dao Lang National Concert Tour,” the system provided stable streaming across more than 20 venues as peak viewership tripled, while eliminating costs associated with traditional studio setups.
Since implementing TVU MediaHub, SRT has decreased deployment times by 80%, reduced equipment and labor costs by 70%, and expanded distribution capacity by over 300%. These results demonstrate the platform’s ability to help broadcasters adapt to the evolving media landscape while enhancing both efficiency and content delivery capabilities.
