MASN Expands In-Game Storytelling with TVU Networks

For nearly two decades, the Mid-Atlantic Sports Network (MASN) has been the regional voice of professional baseball, delivering Emmy Award-winning coverage of the Baltimore Orioles and Washington Nationals. Known for its commitment to innovation, MASN has continually pushed the boundaries of what fans expect from live sports broadcasting, from high-definition production to advanced in-game technologies.

In 2025, the network made another major leap forward: upgrading its field units to TVU Networks’ TM1000. The result? A dramatic increase in content, a faster, more flexible production workflow, and a broadcast that feels as alive as the game itself.

The Challenge: Latency That Limited Live Storytelling

Before the upgrade, MASN’s production teams relied on a legacy bonded cellular system that simply couldn’t keep pace with live action.

“Latency was the biggest issue,” said Drexel Wright, Director of the Baltimore Orioles. “We couldn’t cut live game action seamlessly. The delay forced us to work around the problem– cutting away to crowd shots or other angles just to hide the lag.”

The inability to integrate live feeds in real time limited the network’s ability to capture dynamic, emotional moments– the unscripted interactions that make baseball broadcasts so compelling to the fans.

The Solution: Real-Time Production with TVU

With TVU’s ultra-low-latency transmission, MASN directors and producers unlocked a new level of creative control. Mobile cameras could now operate as true live sources, cutting cleanly into the broadcast alongside hardwired cameras.

“It has changed our coverage, both home and road,” said Ken Stiver, Senior Vice President of Engineering, Operations and Production at MASN. “TVU lets us use mobile cameras as live sources during the broadcast. The director can switch between angles seamlessly, while the viewer never notices a jump.”

The upgrade also simplified technical operations. Pre-game camera setup near clubhouses, once a time-consuming process, was reduced to minutes.

“Our technical crew used to spend hours running and testing cables,” said Stiver. “Now, that entire setup is gone. We can focus on the creative, enabling us to tell the best story possible.”

Just as important, TVU brought rock-solid reliability. “It’s reassuring to know we can deliver live content instantly, anywhere — whether it’s inside the ballpark or on the move between venues.”

The Results: New Angles, New Energy, and Real-Time Fan Engagement

MASN’s production teams now use TVU packs to follow players, fans, and spontaneous moments as they happen, resulting in increased content including:

• Inside access: Following a player through the dugout after a home run or tracking a closer’s walk in from the bullpen.
• First-person perspective: Bringing fans into the celebration at home plate — as if they’re standing right there.
• Real-time atmosphere: Capturing fans arriving at the stadium live, syncing perfectly with the energy and timing of game day.

“In the past, we had to record those shots, run the card back to the truck, and ingest the footage,” Wright explained. “Now we can capture fans live — it feels authentic and makes the broadcast more alive.”

Smarter Workflow, Stronger Storytelling

With TVU’s mobility and reliability, MASN producers now log pre- and post-game interviews in real time, seamlessly blending them into live segments.

“With TVU, we’re no longer limited to the field of play,” said Stiver. “Every moment from warmups, to walk-offs, becomes part of the story.”

The Impact: Viewers Feel Closer Than Ever

Since implementing TVU for the 2025 season, MASN has seen a measurable increase in fan engagement, especially across social media, where spontaneous behind-the-scenes clips are frequently shared by viewers.

“The response has been incredible,” said Adam Martiyan, Director of Network Content at MASN. “Fans love seeing these perspectives that used to be impossible. It’s added a whole new layer to how we connect with them.”

By upgrading to TVU Networks’ mobile hardware and communications platform, MASN redefined what’s possible in live baseball coverage — eliminating latency, simplifying production, and enhancing storytelling.

With TVU, every camera is live, every angle is possible, and every fan feels closer to the game.