Closer to the Tournament, Closer to the Fans
How DAZN Italia brought the tournament closer to people: four crews across three countries with no satellite, plus live segments from a flagship store and a neighborhood sports bar in Milan, all connected through its production center in Cologno Monzese.
View Related ProductsHow DAZN Italia turned FIFA World Cup 2026 into one continuous story, from stadiums in Canada, US and Mexico to a flagship store in central Milan and a neighborhood sports bar.
MILAN, Italy — October 13, 2026 — A goal goes in at a World Cup stadium in North America, and DAZN Italia is already cutting to the reaction on the ground: a reporter still amid the crowd, a flagship store in central Milan, a neighborhood bar three streets over. Every one of those contributions reaches DAZN’s production center almost instantaneously, stitched live into one continuous program. That was the editorial ambition DAZN Italia set for its FIFA World Cup 2026 coverage, in a single line: bring the tournament closer to people, and people closer to the tournament.
DAZN Italia designed that thread itself: format, routes, editorial rhythm, then brought in two technology partners built to move at the same speed as the story: Time4Stream, its partner on the ground in Italy, and TVU Networks, whose IP and aggregated transmission technology made possible the live links from DAZN’s reporters in Canada, the United States and Mexico, from a neighborhood sports bar in Milan and from a studio inside a flagship store in central Milan: every location in dialogue with the others and connected through DAZN’s production centre in Cologno Monzese.
Four crews, three countries, no satellite
On the ground in North America, four ENG crews ran deliberately overlapping routes through Canada, the United States and Mexico, each carrying a TVU One transmitter feeding DAZN’s production centre in Milan in a matter of seconds. DAZN needed its reporters live among the crowds: the chants, the heartbreak, the pure noise of it, the moment it happened, not minutes later.
Meanwhile in Italy, DAZN wanted that same immediacy for the fans watching from home. Its answer: an entire segment run from the counter of a Milan shop: three PTZ cameras plus a smartphone on TVU Anywhere app, cameras and audio controlled remotely from Cologno Monzese over a single TVU One, with a video return so DAZN’s talent could see the live show as it went out. DAZN’s talent working the floor between customers. No set, no green room, just DAZN’s program dropped into everyday Milan. From there, one of DAZN’s ENG crews carried the story into a neighborhood sports bar, DAZN’s commercial partner, because football is watched together, and when the stadium is a continent away, the bar is where people gather for it. The crew was there to capture testimonials, colour and live reactions to the goals; the match itself played on the bar’s screens as DAZN’s own broadcast. TVU Anywhere carried only the crew’s smartphone signal, live from a single phone into both the shop and the Cologno Monzese gallery, with TVU Partyline, a live intercom link, keeping the crew connected to Milan. Time4Stream, a technology partner to both DAZN and TVU Networks in Italy, supplied and ran every one of these setups on the ground.
All of it converged in Cologno Monzese, where two TVU servers managed every incoming connection, and DAZN’s production team cut between North America, the shop and the bar as the tournament dictated. No single piece of kit made that possible. What did was DAZN knowing exactly what belonged on screen, and partners able to deliver it match after match, city after city, seamlessly, all under DAZN’s coordination and supervision throughout.
Proximity, proven
What DAZN Italia’s approach proves is that proximity isn’t a satellite truck or a seat in the gallery, it’s a broadcaster willing to put a camera wherever the fans actually are and stitch every one of those feeds into a single live program. IP and aggregated transmission made that technically possible; DAZN’s editorial instinct is what made it worth watching.
“DAZN came to us with a clear vision and a demanding set of requirements. Our job was to engineer it into something that would hold up every single day of the tournament,” said Ferdinando Tuccillo, Technical Manager at Time4Stream.
“Seeing our technology used this way, inside a broadcaster’s own editorial concept, across three countries and two very different Milan locations, is exactly what we build it for,” said Rafael Castillo, VP/GM EMEA & LATAM at TVU Networks.
Watch it in action: DAZN Italia — Copa Mundial
About Time4Stream
Since 2014, Time4Stream S.r.l. has supported broadcasters nationally and internationally with everything from state-of-the-art transmission devices to advanced production and post-production services. Headquartered in Naples with offices in Milan, Rome, Bologna and Brussels, Time4Stream has become a go-to technology partner for broadcasters and corporate clients across Italy and Europe.
About TVU Networks
TVU Networks builds the cloud and IP-based tools that let broadcasters produce live content anywhere, from a reporter’s phone to a fully remote studio, without the traditional cost and crew of live production.
