{"id":97379,"date":"2023-03-10T07:58:18","date_gmt":"2023-03-10T07:58:18","guid":{"rendered":"https:\/\/editwww.tvunetworks.com\/?p=97379"},"modified":"2023-03-10T08:00:14","modified_gmt":"2023-03-10T08:00:14","slug":"ott-advertising","status":"publish","type":"post","link":"https:\/\/www.tvunetworks.com\/ja\/guides-ja\/ott-advertising\/","title":{"rendered":"OTT\u5e83\u544a\u30ac\u30a4\u30c9\uff1aOTT\u5e83\u544a\u3068\u306f\uff1f"},"content":{"rendered":"\n<p>OTT\u5e83\u544a\u306e\u666e\u53ca\u304c\u9032\u3080\u4e2d\u3001\u30c6\u30ec\u30d3\u696d\u754c\u306f\u5927\u304d\u306a\u5909\u5316\u3092\u9042\u3052\u3066\u3044\u308b\u3002 \u3053\u3053\u6570\u5341\u5e74\u3001\u30c6\u30ec\u30d3\u8996\u8074\u8005\u306f\u5bb6\u5ead\u3067\u3055\u307e\u3056\u307e\u306a\u30ea\u30cb\u30a2\u30c6\u30ec\u30d3\u756a\u7d44\u3092\u898b\u308b\u305f\u3081\u306b\u3001\u30b1\u30fc\u30d6\u30eb\u3067\u753b\u9762\u4ed8\u304d\u30c7\u30d0\u30a4\u30b9\u3092\u30b7\u30b0\u30ca\u30bf\u306b\u63a5\u7d9a\u3057\u3066\u304d\u305f\u3002 <\/p>\n\n\n\n<p>\u672c\u6587\u306fOTT\u5e83\u544a\u306b\u3064\u3044\u3066\u8aac\u660e\u3059\u308b\u3002 OTT\u3068\u306f\u4f55\u304b\u3001\u306a\u305c\u904e\u53bb10\u5e74\u9593\u3067\u3001\u6570\u5343\u4e07\u4e16\u5e2f\u304c\u30a2\u30f3\u30c6\u30ca\u3084\u885b\u661f\u53d7\u4fe1\u6a5f\u3001\u30b1\u30fc\u30d6\u30eb\u30c6\u30ec\u30d3\u306e\u30dc\u30c3\u30af\u30b9\u3092\u6368\u3066\u3001Over-the-Top\uff08OTT\uff09\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9078\u3093\u3060\u306e\u304b\u3002 <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/editwww.tvunetworks.com\/wp-content\/uploads\/2022\/11\/ott-advertising-guide-what-is-over-the-top.png\" alt=\"OTT Advertising Guide: What is Over-The-Top\" class=\"wp-image-81539\" srcset=\"https:\/\/www.tvunetworks.com\/wp-content\/uploads\/2022\/11\/ott-advertising-guide-what-is-over-the-top.png 1024w, https:\/\/www.tvunetworks.com\/wp-content\/uploads\/2022\/11\/ott-advertising-guide-what-is-over-the-top-300x169.png 300w, https:\/\/www.tvunetworks.com\/wp-content\/uploads\/2022\/11\/ott-advertising-guide-what-is-over-the-top-768x432.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>OTT\uff08Over-the-top\uff09\u3068\u306f\u3044\u3063\u305f\u3044\u4f55\u3060\u308d\u3046\u304b<\/strong><\/h2>\n\n\n\n<p>OTT\u3068\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u4ecb\u3057\u3066\u4f1d\u9001\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u3053\u3068\u3067\u3001\u3064\u307e\u308a\u5f93\u6765\u306e\u30b1\u30fc\u30d6\u30eb\u30c6\u30ec\u30d3\u30dc\u30c3\u30af\u30b9\u306a\u3069\u306e\u4f1d\u9001\u7d4c\u8def\u3092\u300c\u8d8a\u3048\u308b\u300d\uff08over the top\uff09\u3068\u3044\u3046\u610f\u5473\u3067\u3042\u308b\u3002 OTT\u306f\u30aa\u30fc\u30c7\u30a3\u30aa\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u306a\u3069\u306e\u30d3\u30c7\u30aa\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u306f\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3002\u3053\u3053\u3067\u306f\u307b\u3068\u3093\u3069\u306e\u4eba\u304c\u3044\u3063\u305f\u300c\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u300d\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3001\u3059\u306a\u308f\u3061OTT\u30d3\u30c7\u30aa\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>OTT\u30d3\u30c7\u30aa\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3069\u3046\u904b\u55b6\u3057\u3066\u3044\u308b\u306e\u304b<\/strong><\/h2>\n\n\n\n<p>OTT\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3055\u307e\u3056\u307e\u306a\u5f62\u5f0f\u3067\u3001\u8907\u6570\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u914d\u4fe1\u3055\u308c\u3001\u8907\u6570\u306e\u30c7\u30d0\u30a4\u30b9\u3067\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 OTT\u30d3\u30c7\u30aa\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30c7\u30aa\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30d3\u30c7\u30aa\u3001\u30d3\u30c7\u30aa\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\uff08VOD\uff09\u3001\u3055\u3089\u306b\u30ea\u30cb\u30a2\uff08\u5b9a\u671f\u7684\uff09\u30c6\u30ec\u30d3\u3067\u3082\u3088\u3044\u3002 OTT\u30d3\u30c7\u30aa\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7bc4\u56f2\u306f\u6025\u901f\u306b\u5e83\u304c\u3063\u3066\u3044\u304d\u3001\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u52d5\u753b\uff08OLV\uff09<\/strong>\uff1aespn.com\u3084YouTube\u3001TikTok\u306a\u3069\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u914d\u4fe1\u3055\u308c\u308b\u5e83\u544a\u3084\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4f5c\u6210\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\uff08UGC\uff09\u3084\u5206\u6563\u578b\u30e1\u30c7\u30a3\u30a2\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u3063\u3066\u3082\u3088\u3044<\/li>\n\n\n\n<li><strong>\uf06c\u30d3\u30c7\u30aa\u30aa\u30f3\u30c7\u30de\u30f3\u30c9(VOD)<\/strong>\uff1a\u30d3\u30c7\u30aa\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u306f\u3055\u307e\u3056\u307e\u306a\u5f62\u5f0f\u3092\u3068\u3089\u308c\u308b\u304c\u3002\u3059\u306a\u308f\u3061\u8996\u8074\u8005\u306f\u7dda\u8868\u306b\u5f93\u308f\u305a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d88\u8cbb(\u8996\u8074)\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u3068\u3044\u3046\u5171\u901a\u70b9\u304c\u3042\u308b<\/li>\n\n\n\n<li><strong>\u5e83\u544a\u3092\u30d9\u30fc\u30b9\u3068\u3057\u305f\u30d3\u30c7\u30aa\u30aa\u30f3\u30c7\u30de\u30f3\u30c9(AVOD)<\/strong>\uff1aPeacock\u3001Freevee\u3001Tubi\u306a\u3069\u306e\u4e00\u90e8\u306e\u7121\u6599\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001\u756a\u7d44\u3084\u6620\u753b\u3092\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u3067\u8996\u8074\u3057\u305f\u308a\u3001\u756a\u7d44\u306e\u9014\u4e2d\u3067\u5e83\u544a\u3092\u6d41\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/li>\n\n\n\n<li><strong>\u8cfc\u8aad\u3092\u30d9\u30fc\u30b9\u3068\u3057\u305f\u30d3\u30c7\u30aa\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\uff08SVOD\uff09<\/strong>\uff1a\u30cd\u30c3\u30c8\u30d5\u30ea\u30c3\u30af\u30b9\u3001Disney+\u3001BritBox\u306a\u3069\u306e\u6709\u6599\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u5c11\u984d\u306e\u6599\u91d1\u3092\u652f\u6255\u3044\u30d3\u30c7\u30aa\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30e9\u30a4\u30d6\u30e9\u30ea\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5e83\u544a\u306a\u3057\u3067\u898b\u3089\u308c\u308b<\/li>\n\n\n\n<li><strong>AVOD+SVOD<\/strong>\uff1a\u4f8b\u3048\u3070Hulu\u306e\u3088\u3046\u306a\u30ec\u30d9\u30eb\u5206\u3051\u306b\u57fa\u3065\u304f\u30b5\u30fc\u30d3\u30b9\u306b\u306f\u3001\u8907\u6570\u306e\u30d7\u30e9\u30a4\u30b9\u30dd\u30a4\u30f3\u30c8\u304c\u3042\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u9ad8\u3044\u8cfc\u8aad\u6599\u91d1\u3092\u652f\u6255\u3046\u3053\u3068\u3067\u3001\u8996\u8074\u4e2d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u3089\u5e83\u544a\u3092\u524a\u9664\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/li>\n\n\n\n<li><strong>\u30da\u30a4\u30d1\u30fc\u30d3\u30e5\u30fc(PPV)<\/strong>\uff1aDisney+\u3067\u4ee5\u524d\u306b\u914d\u4fe1\u3055\u308c\u305fEncanto\u3001ESPN+\u3067\u914d\u4fe1\u3055\u308c\u305fUFC 281\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\u3001\u7279\u5b9a\u306e\u671f\u9593\u306b\u8ffd\u52a0\u6599\u91d1\u3092\u652f\u6255\u3046\u3053\u3068\u3067\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5229\u7528\u3067\u304d\u308b<\/li>\n<\/ul>\n\n\n\n<p><strong>\u30ea\u30cb\u30a2\u30c6\u30ec\u30d3<\/strong><a href=\"https:\/\/www.tvunetworks.com\/guides\/free-ad-supported-tv\/\">\uff1a<\/a>Pluto TV\u306a\u3069\u306e\u7121\u6599\u5e83\u544a\u5bfe\u5fdc\u30c6\u30ec\u30d3\uff08FAST\uff09\u88fd\u54c1\u3001\u307e\u305f\u306fYouTube TV\u306e\u3088\u3046\u306a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u306e\u30c6\u30ec\u30d3\u88fd\u54c1\u3001\u3053\u306e\u3088\u3046\u306a\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u306f\u756a\u7d44\u8868\u901a\u308a\u306b\u653e\u9001\u3055\u308c\u308b\u756a\u7d44\u3084\u5e83\u544a\u304c\u542b\u307e\u308c\u3001\u8996\u8074\u8005\u306f\u3088\u308a\u4f1d\u7d71\u7684\u306a\u4f53\u9a13\u3092\u697d\u3057\u3080\u3053\u3068\u304c\u3067\u304d\u308b<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>OTT\u304a\u3088\u3073CTV<\/strong><\/h2>\n\n\n\n<p>OTT\u306e\u6301\u7d9a\u7684\u306a\u6210\u9577\u3068\u767a\u5c55\u306b\u4f34\u3044\u3001\u591a\u304f\u306e\u53c2\u52a0\u8005\u3068\u9078\u629e\u80a2\u304c\u307e\u3059\u307e\u3059\u751f\u307e\u308c\u3001\u5f93\u6765\u306e\u30c6\u30ec\u30d3\u3092\u30e2\u30d0\u30a4\u30eb\u6a5f\u5668\u3084\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\uff08CTV\uff09\u306b\u53d6\u3063\u3066\u4ee3\u308f\u3089\u308c\u308b\u3060\u308d\u3046\u3002 \u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306b\u63a5\u7d9a\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001OTT\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 \u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\u306f\u5185\u90e8\u30cf\u30fc\u30c9\u30a6\u30a7\u30a2(\u30b9\u30de\u30fc\u30c8\u30c6\u30ec\u30d3)\u3084\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5bfe\u5fdc\u6a5f\u5668(\u30b2\u30fc\u30e0\u30b3\u30f3\u30bd\u30fc\u30eb\u3001HDMI\u30d7\u30e9\u30b0\u30a4\u30f3\u3001\u518d\u751f\u6a5f\u5668\u306a\u3069)\u304b\u3089\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3002 OTT\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u643a\u5e2f\u96fb\u8a71\u3084\u30bf\u30d6\u30ec\u30c3\u30c8\u7aef\u672b\u3067\u8996\u8074\u3067\u304d\u308b\u304c\u3001\u30d5\u30eb\u30b5\u30a4\u30ba\u30c6\u30ec\u30d3\u304c\u8996\u8074\u4f53\u9a13\u306e\u7b2c\u4e00\u9078\u629e\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>OTT\u5e83\u544a\u53ca\u3073\u305d\u306e\u904b\u7528\u65b9\u6cd5<\/strong><\/h2>\n\n\n\n<p>\u6bce\u5e74\u6570\u767e\u4e07\u4eba\u3082\u306e\u65b0\u898fOTT\u30e6\u30fc\u30b6\u30fc\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u5316\u3059\u308b\u4e2d\u3001OTT\u5e83\u544a\u306b\u3088\u308b\u73fe\u91d1\u5316\u306f10\u5104\u30c9\u30eb\u898f\u6a21\u306e\u7523\u696d\u3068\u3057\u3066\u6210\u9577\u3057\u3066\u3044\u308b\u3002 OTT\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u540c\u69d8\u306b\u3001OTT\u5e83\u544a\u3082\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u901a\u3058\u3066\u914d\u4fe1\u3055\u308c\u308b\u3002 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OTT\u5e83\u544a\u306f\u500b\u4eba\u30ec\u30d9\u30eb\u3067\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u8ca9\u4fc3\u30e1\u30fc\u30eb\u3084\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u3088\u3046\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u5fdc\u3058\u3066\u9023\u7d9a\u3057\u305f\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u5c55\u958b\u3057\u3001\u6f38\u9032\u7684\u306a\u5e83\u544a\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002 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Channel<\/a>\u3092\u767a\u52d5\u3059\u308b\u305f\u3081\u306b\u3001\u30e9\u30a4\u30d6\u3084\u30d7\u30ea\u30d7\u30ed\u30c0\u30af\u30b7\u30e7\u30f3\u306e\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u5e83\u544a\u3092\u7c21\u5358\u306b\u914d\u4fe1\u3067\u304d\u308b\u3088\u3046\u306b\u3001\u8efd\u91cf\u3067\u5b89\u5168\u6027\u304c\u9ad8\u304f\u3001\u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u306b\u57fa\u3065\u304f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3002 \u3053\u306e\u30c1\u30e3\u30cd\u30eb\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u7ba1\u7406\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u30b7\u30f3\u30d7\u30eb\u3067\u4f7f\u3044\u3084\u3059\u3044\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306eOTT\u6a5f\u80fd\u3082\u524d\u8ff0\u306e\u5e83\u544a\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u306b\u5f79\u7acb\u3066\u308b\u3002 <\/p>\n\n\n\n<p>\u307e\u305f\u3001\u627f\u8a8d\u3092\u53d7\u3051\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u96c6\u4e2d\u3057\u305f\u3044\u88fd\u4f5c\u8005\u306b\u306f<a href=\"https:\/\/www.tvunetworks.com\/ja\/products\/tvu-channel-fast\/\">TVU Channel Plus<\/a>\u3068\u3044\u3046\u5e83\u544a\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3002 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