New TVU Social Platform Provides a Boost to IP Newsgathering by Introducing Simple and Effective Way for Rapidly Reaching Digital Viewers
MOUNTAIN VIEW, CA – April 2, 2014 – TVU Networks, the global technology leader in live mobile IP newsgathering solutions today announced the release of TVU Social, a groundbreaking new integrated social media platform that enables broadcasters to make social media an integral part of the live newsgathering process instead of a separate activity outside of video capture.
Social media has become an integral part of news operations. However, the challenge of field reporters and TV stations is to balance normal daily newsgathering operations with needed attention on disparate devices in the field in order to participate in social media activities. With TVU Social, field reporters and TV stations can seamlessly participate in deeper social media engagement with viewers and promote their live shots in a simple and effective manner.
TVU Social is a platform which enables social media outlets, such as Facebook, Twitter, Weibo, etc. to be integrated into the workflow of newsgathering operations with TVUPack. TVU Social enables field crews to post still images from the live video transmitted through TVUPack directly to their social media networks without requiring the use of a separate device. With TVU Social, there is no need to start a separate app for each site or perform the extra steps of shooting a picture, typing in text and posting. TVU Social helps a field reporter or camera operator report breaking news for both television and digital viewers simultaneously, and allows them to connect more often and readily with audiences.
“With TVU Social, field reporters no longer have to make hard decisions on whether to focus on their viewfinder or to engage in social media activities. For the first time, the reporter can post what they see in the viewfinder directly to social media sites with just the push of a button,” said Paul Shen, CEO, TVU Networks. “TVU Social is the result of TVU engineers working closely with top broadcasters and news organizations around the world and is another example of TVU’s commitment of continue delivering innovations to our customer.”
TVU has also introduced its Social Media Manager Web service for in-studio management of the TVU Social platform. The TVU Social Media Manager collects and makes available a constant flow of still images from each of the station’s live TVUPack transmitters on a single screen. Any collected image can then be selected and posted to social media sites with just a click. Social Media Manager gives broadcasters the ability to even more effectively realize their social media efforts by giving stations more engaging materials more quickly while maintaining a deeper level of control of the content posted on social media sites.
TVU Social integration with Twitter will be demonstrated at NAB 2014 in TVU booth #SU3116.
Already in use by hundreds of leading broadcast organizations around the world, TVU’s award-winning IP transmission solutions give broadcasters live broadcast capabilities in a lightweight, portable and mobile form. TVU transmitters including the TVUPack, are simple to use and provides broadcasters with low-latency, HD-quality signal that enables them to broadcast live at any time and from any location. TVU solutions have been used to deliver professional-quality live HD footage of a number of important events around the world including the World Cup, the London Summer Olympics, the Sochi Winter Olympics, U.S. presidential elections, the 2013 Papal conclave, and the recent unrest in Ukraine and Crimea.
TVUPack will be on display at NAB 2014 in TVU booth #SU3116. At the show, TVU will also demonstrate enhancements to solutions such as TVU Anywhere, TVUPack Mini, TVUPack Mini SE and TVU Grid. For more information about TVU MLink, TVUPack and other TVU Networks solutions, please visit www.tvupack.com.
About TVU Networks
TVU Networks provides broadcast organizations around the globe with innovative wireless electronic newsgathering (ENG) and Internet broadcasting solutions. Since its founding in 2005, TVU has provided solutions that enable any size broadcaster to overcome the limitations of traditional broadcasting infrastructure, expand distribution to a wider audience and capture and broadcast live video content in a cost effective way. TVU Networks is privately held and is headquartered in Mountain View, Calif. with offices in New York, Boston, Raleigh, and Shanghai, China. More information about TVU Networks can be found at www.tvupack.com.